Business Education Session: LinkedIn

This workshop is designed for business owners and teams who are either new to LinkedIn or are not using it to its full potential. We will focus on practical tools, simple systems, and real-world strategy you can apply immediately.

We’ll start by answering a critical question: Is LinkedIn actually the right platform for your business? Not every business needs to invest time here, so we’ll walk through how to evaluate fit based on your audience, goals, and type of offering.
From there, this becomes a hands-on, step-by-step crash course in how to show up effectively without over-complicating the process.

What You’ll Learn
1. How LinkedIn fits into your broader marketing strategy
2. Key mistakes most businesses make
3. How to turn your everyday business activity into content
4. How to build trust with your audience
5. The different types of posts and how to use them effectively
6. Hands-on practice (not just theory): Create your own LinkedIn post during the session

By the end of this workshop, you will have:

This workshop isn’t about going viral or becoming an “influencer.” It’s about using LinkedIn as a practical marketing channel to build visibility, credibility, and relationships if it makes sense for your business.