Business Education Session: LinkedIn
LinkedIn
This workshop is designed for business owners and teams who are either new to LinkedIn or are not using it to its full potential. We will focus on practical tools, simple systems, and real-world strategies you can apply immediately.
We’ll start by answering a critical question: Is LinkedIn actually the right platform for your business? Not every business needs to invest time here, so we’ll walk through how to evaluate fit based on your audience, goals, and type of offering.
From there, this becomes a hands-on, step-by-step crash course in how to show up effectively without over-complicating the process.
What You’ll Learn
1. How LinkedIn fits into your broader marketing strategy
2. Key mistakes most businesses make
3. How to turn your everyday business activity into content
4. How to build trust with your audience
5. The different types of posts and how to use them effectively
6. Hands-on practice (not just theory): Create your own LinkedIn post during the session
By the end of this workshop, you will have:
We’ll start by answering a critical question: Is LinkedIn actually the right platform for your business? Not every business needs to invest time here, so we’ll walk through how to evaluate fit based on your audience, goals, and type of offering.
From there, this becomes a hands-on, step-by-step crash course in how to show up effectively without over-complicating the process.
What You’ll Learn
1. How LinkedIn fits into your broader marketing strategy
2. Key mistakes most businesses make
3. How to turn your everyday business activity into content
4. How to build trust with your audience
5. The different types of posts and how to use them effectively
6. Hands-on practice (not just theory): Create your own LinkedIn post during the session
By the end of this workshop, you will have:
- Clarity on whether LinkedIn is the right social platform for your business
- A simple content strategy tailored to your business
- At least one ready-to-post piece of content
- Tools and knowledge you can continue using immediately
This workshop isn’t about going viral or becoming an “influencer.” It’s about using LinkedIn as a practical marketing channel to build visibility, credibility, and relationships if it makes sense for your business.
About the presenter:
Melissa is a marketing professional and community engagement leader within the banking industry. Having managed social media for more than seven years throughout her roles, she brings her own experience in using LinkedIn as a powerful tool for networking, branding, and business development.
Throughout her career, Melissa has worked closely with small businesses and community organizations to provide resources and create sustainable opportunities for all. She is especially passionate about making financial education more accessible to underserved communities.
As a bilingual, first-generation college graduate, Melissa brings a relatable and empowering perspective to her work, driven by a commitment to service, access, and community impact.
About the presenter:
Melissa is a marketing professional and community engagement leader within the banking industry. Having managed social media for more than seven years throughout her roles, she brings her own experience in using LinkedIn as a powerful tool for networking, branding, and business development.
Throughout her career, Melissa has worked closely with small businesses and community organizations to provide resources and create sustainable opportunities for all. She is especially passionate about making financial education more accessible to underserved communities.
As a bilingual, first-generation college graduate, Melissa brings a relatable and empowering perspective to her work, driven by a commitment to service, access, and community impact.
Business Education Session: LinkedIn
Date and Time
Friday May 15, 2026
9:00 AM - 10:00 AM PDT
In person
Location
Burlington Chamber of Commerce
520 E Fairhaven Ave.
Burlington
Fees/Admission
This is a perk of chamber membership
$5 minimum donation for non-members
Contact Information
Emily Johnson
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