Hosted by social media expert Monica Craig of CPI Plumbing and Heating, this workshop will go over creating a content plan/calendar, knowing YOUR audience, the importance of audience engagement, and setting goals and tracking them.
A presentation overview:
- Creating Content Plan/Calendar
- What is the message you want to share
- What specials are you wanting to run and when?
- Calendar app (Later Media app-will be the one used for event, but list of others will be shared)
- Knowing YOUR audience
- Pages to watch
- Insights on FB
- Who is your preferred customer?
- Importance of engaging with your audience
- How to use all of #2 to help with this
- Setting Goals/Tracking them